This erection has nothing to do with English pronunciation difficulties. Daisuke Shima, celebrated actor and the star of the upcoming series 『ママはニューハーフ」(“Mom is a Transvestite”), welcomed in the tenth anniversary of Viagra’s Japanese debut by launching its “Hardness is a Man’s Honorable Decoration (硬さは男の勲章)” campaign.
ED is becoming a big problem in Japan, with 1 in 5 men reporting only grapefruit-level hardness on Pfizier’s highly scientific scale of konjak (jelly) to ripe, red apple. To men who just can’t get it up, Viagra is a godsend, but even those without ED are beginning to try the drug. Mr. Shima reports, “Some men say that if you normally have wood, Viagra turns it metal!”
Why might a penis as hard as a grapefruit be cause for concern, when it’s listed on the scale as “plenty sufficient for penetration”? Interestingly enough, while most agree with the western stereotype that Asian men tend to be on the small side, the Japanese hold the fierce belief that they are much harder than Americans. Getting it up isn’t just a matter of being able to get off or not, it’s a point of national pride.
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