Tenga president reveals his true dedication to sex toy design

Japanese designers and engineers are famous for their dedication and meticulous approach. It is this mindset that led to innovations like the Prius and Walkman.

The same goes for Japanese sex toys too.

In the adult industry, while there are a fair few products that are clearly just rushed through the design and manufacturing process to make a quick yen, we never cease to be amazed by the original and striking designs that continue to emerge, month after month.

Tenga is, of course, the industry leader when it comes to design. Its sleek and stylish masturbator toys revolutionized the industry when they first appeared in the 2000s, proving the aids can be discreet and attractive as well as very, very effective.

Far from sitting on its laurels, Tenga’s boffins continue to work hard — and that includes its president, Koichi Matsumoto.

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He may well be 56 years old and the key figure behind the immense global success that Tenga has enjoyed, but Matsumoto still takes his job very seriously. So much so that he recently revealed in an interview that he personally tests every product.

For example, he said, he was once told that the team had 48 designs. He had to test and decide by the next day which five would proceed to commercialization.

tenga president koichi matsumoto testing products interview masturbation adult japan sex toys

It requires a lot of (ahem) hard work with his penis!

Does he do it in a sterile testing lab at work? No, far from it: he quite sensibly tries to replicate the kind of relaxed environment where Tenga’s customers will use their products, and so he does it all at home.

Inevitably, though, given the amount of masturbating this requires, Matsumoto has to resort to using drugs to stay hard for so long!

tenga president koichi matsumoto testing products interview masturbation adult japan sex toys

Here’s the full interview with Koichi Matsumoto (sorry, only in Japanese).

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  • anon August 3, 2023

    The hero we need and the hero we deserve.

  • Gohta Takeshita August 3, 2023

    Tenga toys tickle the throbbing 10-inch titanic tool’s tip!!!πŸ³οΈβ€πŸŒˆπŸ˜œπŸ†πŸ’¦

  • Gohta Takeshita August 3, 2023

    The Hiroyuki we need and the Hiroyuki we deserve.

  • Mike Travels August 4, 2023

    why are tenga toys so popular? I’ve tried a few. they were good, but I’ve found other Japanese companies to make superior products. magic eyes in particular makes really great toys. just curious wy tenga seems to be the most popular

  • Tadashi Anahori (Post author) August 7, 2023

    @Mike Travels

    We think it’s the high quality of design and sleek visuals, which felt very new when the first products came out in the 2000s. It was like a masturbator that looked like a flip phone had now become an iPhone. In many ways, Tenga’s product design and marketing is very atypical of Japanese adult toys, and perhaps this contributes to the brand’s universal appeal globally.

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