We were waiting with bated breath and they delivered: Tenga, Japan's top adult brand, has blasted off to the edge of space! The whole launch of the Tenga Rocket -- part of the Space Tenga project implemented with such partners as entrepreneur Takafumi Horie -- was broadcast live online. The MOMO6 rocket left terra firma on July 31 from the launch site in Hokkaido, achieving speeds of around 92 km some four minutes after launch and succeeding in releasing its payload. It marks the first such space launch by a private enterprise in Japan. As previously reported, the payload was a ...

Tenga, the designer Japanese adult brand who reinvented masturbation toys for men, has extraterrestrial ambitions. As reported earlier this year, Tenga hopes to launch a branded rocket into space in partnership with Takafumi Horie's civilian spaceflight company, Interstellar Technologies. This is an insanely expensive publicity campaign -- the latest in a long-running series of original stunts and gimmicks by the adult brand to attract attention. It has certainly succeeded this time, generated a ton of ink for its efforts. The actual 10-meter (33-feet) rocket was unveiled last week. ...

Space, the final frontier for masturbation? Tenga is not just content merely with producing some of the most sophisticated and best-designed Japanese adult toys, and achieving the distinction as pretty much the sole Japanese sex toy line to have global distribution in its own right, the brand also continues to market its products in unique and fun ways. The latest iteration of this is Tenga Rocket, a project that sees brand founder Koichi Matsumoto in the same territory as other captains of industry like Richard Branson and Elon Musk. Tenga Rocket is pretty much what it sounds like: a ...