YouTuber Hikaru’s popularity plummets after declaring open marriage
September 17, 2025
/ Tadashi Anahori
Hikaru is one of Japan's most popular YouTubers but the 34-year-old has hit a blip in his career after publicly declaring that he was in an open marriage in a video posted on September 14.
Within 24 hours of posting the video, his channel had bled thousands of followers, dropping to below 5 million. In a single day, he lost around 120,000 subscribers. Comments on the video total over 56,000 at the time of writing and views over 4 million.
In the video, Hikaru appears with his 30-year-old wife, Shingeki no Noa (Minori Maeda), a former hostess turned businesswoman in Osaka.
She once made ...