We are in June, which means we are in Pride month, which means we should expect to see a lot more stories like this rolling through the media. A new survey has found that 10.6% of people in Japan identify as LGBTQ+. The poll asked 46,658 individuals aged 20 to 59. The survey was run by advertising giant Dentsu, whose interest in the subject perhaps shows how important and potentially lucrative the LGBTQ+ yen is to corporate brands. Dentsu has previously carried out similar surveys, the last one of which was in 2023, which found that 9.7% self-identify as LGBTQ+. Presumably, greater ...

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