We're almost two years late to this (hey, we were busy blogging other stuff!) but we stumbled upon this funny video of our favorite male AV star, Shimiken, trying out a special "double spiral" condom. The video is produced by G-Project, which is an adult toy brand and who made the new condom. It's only in Japanese but you should be able to follow along regardless of your language ability. The best bit is when he tries on the condom and we see AV actress Michiru Morisaki helping a blindfolded Shimiken try the condom, and then Shimiken has to jerk off to stay erect. We also love ...

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Japanese condom advertising is often much more inventive than regular commercials, which typically rely on using ubiquitous celebrities rather than any imagination. Contraception, on the other hand, employs everything from dinosaur sex to horror movies. We stumbled upon this Durex condom commercial, which is actually from May 2015. Some people online were saying it was themed around the Kama Sutra (with some added wrestling spice) and had been "banned". It's pretty awesome. First off, it's not "banned" but available for all the world to see. The official Durex upload on ...

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Condoms in Japan are an underused breed, judging by the rampant venereal disease and unplanned pregnancies. As such, condom brands try all kinds of wacky campaigns to get young men and women interested in using their products. This also includes free giveaways. Earlier this year, Tenga gave away complimentary condoms to newly enfranchised voters at the House of Councillors election. You might be forgiven for thinking that otaku are the demographic with the least need for contraception in their lives, but you would be wrong. That is, if Comiket is to be believed. A booth at the ...

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How do you get people to have safe sex? Well, don't trust the guys to fulfil their end of the bargain, it seems. Instead, get the girls to insist on protection. And communicate to them using their favorite manga characters. That seems to be the logic behind the latest safe sex campaign in the sexually transmitted infection heaven that is Japan. Sailor Moon, the manga and anime series popular with girls and young women, has inspired its own series of contraception. The Ministry of Health, Labor and Welfare has launched a campaign fronted by Naoko Takeuchi's Sailor Moon heroines to ...

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Okamoto continues its "Lovers Research Lab" with a third "project". Following the condom-maker's investigation into dinosaur sex and then the Zero One Belt condom-dispenser, Condo-Moody is a concept for an app that works in sync with a condom box. Open the box and the app switches on (via Bluetooth). It then provides beautiful lighting to help set the mood during your lovemaking. Okamoto recommends you place the "communication tool" by your pillow. This hilarious video shows an extreme version of a couple attracting the whole neighborhood with the lighting around their ...

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The Japanese condom company Okamoto may make some of the best advertising in the industry -- from humping dinosaurs to condom-dispenser belts -- but it no longer has the crown of world's thinnest condom. A court in Guangzhou’s Yuexiu District has said that Okamoto must stop using the label in its advertising, because the title of world's thinnest condoms rightfully belongs to Aoni condoms, which are made by Guangzhou Daming United Rubber Products. Okamoto was a victim of its own success. If you make enough of a fuss about a claim, invariably there is going to be someone who got ...

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Okamoto have done it again. After teaching us that even humping dinosaurs want protection, the condom maker's latest fun marketing gimmick is a spring-loaded condom-dispenser belt. Yes, you did read that right. The Zero One Belt uses voice recognition through a smartwatch-style wrist device to eject a 0.01 Zero One ultra-thin Okamoto condom (the world's thinnest condom). Say "Zero One" into the watch to command the belt. The belt then opens out and shoots the condom up into the air so you can catch it with a snazzy hand movement, showing your lover that you mean business. Never ...

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We've written before about Japan's amazing condom brands that go to great lengths to market their products in original ways. They have to do this since Japanese people -- if we believe the media and the surveys -- are either not interested in sex or, if they are, don't bother with contraception, leading to rising STDs and unwanted pregnancies. And so we get the Durex "horror movie" or the annual "Condom Day" stunt. Okamoto, the makers of the world's thinnest condom, have created this new ad for their products, using a lot of CGI. It starts with two dinosaurs roaring. But if you think ...

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The Japan Times has published an interesting article about Pilcon, a safe sex organization started by a young Japanese woman. "Asuka Someya discovered she was pregnant at the age of 20 when she was a university student." This proved the fuel for her later founding of Pilcon in 2013. Now every two months it holds workshops and talks to make up for the shortcomings of sex education (or lack there of) in Japanese schools and families. It has also produced YouTube videos about safe sex, such as this one which has been viewed 1.5 million times since late 2012. It contains the quite awesome ...

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Since few in Japan bother to use condoms (preferring to risk nakadashi or just pulling out to finish with a bang on their partner's face), the condom-makers resort to some pretty good marketing stunts to promote their products. For example, creating the "world's thinnest condoms" or a "Condom Cookbook", or conducting sex surveys to alarm the country about their lack of sex. There's even a Condom Day dedicated to the male contraceptive. It's tougher for Durex, which is a foreign condom brand. The local market is dominated by Okamoto and Sagami, who specialize in condoms for the more ...

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